Post 13: OK Go- Here it Goes Again

I like to call this the treadmill song. When I talk about this video it seems that everyone has seen it and knows that I’m talking about when I say the “treadmill” song. This music video by OK Go is my favorite music video because it is so catchy! The song, Here It Goes Again, is a great song and it is matched by an equally entertaining video. This video is so unique because it uses treadmills as the main attention grabber. The way the singers move around the treadmills is so coordinated and unique. In some parts it almost looks like they are gracefully ice-skating from treadmill to treadmill. The part where the singers are dancing around in circles on the treadmills makes me want to get up and dance! This movie is appealing to the audience because the viewers have fun watching because singers in the video are having fun.

This music video is a great example of what viewers want to see. It grabs your attention from the beginning moment because you are wondering why four guys are standing on a whole bunch of treadmills. Viewers want to see music videos that make them feel upbeat and good. This video makes me happy because the beat of the song is so lively. I don’t really like the message of the song, but the lyrics flow so smoothly and the rhythm of the music is so likeable. The refrain of the song, “Here it goes, here it goes, here it goes again” is so catchy!

This music video is so unique compared to others that I have seen because most music videos contain the singer in different settings with back up dancers. This video however features the four singers of OK Go with no back up dancers. The setting for the video is very orginal and plain. This video is creative and needs minimal special effects to spice it up. I like how sometimes all four of them do the same motions and other times they split up into pairs and two different actions are going on at the same time. The fact that four guys are dancing on treadmills is a very original and imaginative idea. I wonder how many people after seeing this movie tried to dance on treadmills while working out at the gym?